Investments in the summer of 2026 – did you invest like other customers?

Share prices were slightly volatile in July, with net returns ending close to zero on 31 July.

The equity market fluctuated, as formerly high-performing tech stocks encountered downward pressure in July. However, other sectors remained attractive, sustaining the market.

The headlines were promising for share values in July: economic growth is continuing around the world. This growth trend is being upheld across various parts of the economy – private consumption, public consumption and investments. You can read more about the market and OP Asset Management's investment insight on the Current market condition page (go to op.fi via this link)‍.

OP Pohjola's customers stepped up their investments in funds and shares during the summer. Its data suggests that the summer was unusually active in terms of investment.

"Interestingly, customers' investment behaviour shows no signs of hesitation, despite the lack of large price movements. This indicates that investors are increasingly systematic rather than trying to anticipate market movements," says Ville Rajala, an expert at OP Asset Management.

The OP-World Index fund‍ – which makes diverse investments in stock markets around the world – was most popular with personal customers during the summer. On the other hand, the wealthiest customers favoured the OP-Euro fund‍, which specialises in fixed income investment.

"During the summer, the focus of fund investments shifted back to the North American equity market. The strong interest shown in the European equity market in early 2026 has levelled off," Rajala says.

Emerging equity markets also continued to be favoured, with the OP-Emerging Markets Equity fund‍ being a popular pick for portfolios.

"Emerging equity markets are chronically underweight in many investors' portfolios, or don't feature at all in their portfolio diversification," says Rajala.

Elisa, Kone and UPM-Kymmene in the top three

Elisa, Kone and UPM-Kymmene are among the three most-purchased shares among all personal customers and for the wealthiest personal customers.

"Elisa, which became a favourite among investors during the summer, has been added to OP Analysis's share and ETF ideas. Our equity analysts see a good buying opportunity in Elisa shares, following the drop in their price," says Rajala.

Read our free-of-charge fund, share and ETF investment ideas‍ for everyone.

An interesting development occurred on the Nasdaq Helsinki during the summer – IQM Quantum Computers was listed on 3 July 2026. Many personal customers added the new company to their portfolios, making its share the fourth most purchased by such customers in June– July.

"IQM became Europe's first publicly listed quantum computing company. Finland rarely produces billion-euro technology sector listings of this kind. The company manufactures and develops quantum computers," Rajala explains.

Funds and shares most purchased by OP Pohjola's personal customers in June– July 2026

Funds:

Shares:

Funds and shares most purchased by OP Pohjola's wealthiest personal customers in June– July 2026

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Shares:

The lists show the most purchased fund units and equities, in net terms, in the month in question. Net purchases means purchases minus sales of fund units or stock during the month. "All personal customers" are OP Pohjola's saver and investor customers, the "wealthiest customers" consist only of OP Pohjola's Private Banking personal customers.

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This is an advertisement. OP Pohjola's funds are managed by OP Fund Management Company Ltd, which is a fund management company and alternative investment fund manager licensed by the Finnish Financial Supervisory Authority. The portfolio manager of OP Pohjola's funds is the portfolio management company specified in the funds prospectus for OP Pohjola funds. Investing always involves risks. The value of investments can rise and fall, and an investor can lose part or all of the invested money. If a mutual fund is marketed abroad, OP Fund Management Company Ltd may decide to discontinue such marketing. Before making an investment decision, take all the characteristics or objectives of the fund into consideration, as described in the funds prospectus for OP Pohjola funds and other documents related to the fund.

Only make your investment decision after reading the fund's Key Information Document, the fund prospectus, and the rules of the fund. These are available from your asset manager or at op.fi/all-funds. The main risks associated with mutual funds can be found in the Key Information Document, and a more detailed list of risks is presented in the funds prospectus. A summary of investors' rights can be found at op.fi/ops-fund-publications. These documents are available in Finnish, Swedish and English. Investment services are provided by OP cooperative banks.

OP Asset Management's investment insight is general market information and marketing material that does not fulfil the conditions of independent investment research. It is not subject to the restrictions applied to trading before the publication of investment research. OP Corporate Bank plc produces independent investment research at OP Pohjola.