What tools are we using and how long is the data retained?
We use both session and persistent cookies. Tools can set several cookies with different retention times. We indicate the maximum cookie retention time for each tool.
- Session cookies exist only during a single session, or visit. They are deleted automatically when you close the browser. With session cookies, you can move from one page to another, log into the service and use different types of calculators and on-line forms, for instance.
- Persistent cookies remain on your browser or device for a fixed period, also after the session, unless you delete them from the browser settings. We use persistent cookies to improve the user experience. With persistent cookies, the website identifies your device and remembers your settings, such as language choice, when you visit the website again.
Tool list
The maximum time which we store cookies is listed for each tool.
| Tool and its purpose | Maximum retention period |
|---|---|
| No tools that use essential cookies |
| Tool and its purpose | Maximum retention period |
|---|---|
Adobe Analytics We use Adobe Analytics to analyse user activity, user behaviour, error situations, user volumes and traffic on OP’s own websites and mobile applications. We use the data to develop new services and business within OP Financial Group. | Two (2) years |
| Tool and its purpose | Maximum retention period |
|---|---|
Adform We use Adform to analyse and compile statistics about traffic to our website and for targeted advertising in our partners’ services. | 13 months |
Marketo | two years |
Targeting cookies and third-party marketing cookies
Third party marketing cookies allow us to target OP’s topical marketing to the user through various websites and institutional services. They also give us statistical data on marketing and target groups.
This website uses the marketing cookies of Facebook, Instagram, LinkedIn, Snapchat, Sumo, X, YouTube and Snapchat.
We use the Hotjar tool to visualise users’ movement on the website. We get information about whether users click on links or read to the end of a page, for example. We may also use Hotjar to create surveys. We use the data on users’ behaviour to develop our services in accordance with users’ interests.
Third parties are responsible for the retention times of marketing cookies in accordance with their own privacy policies.
Embed codes
We use social extensions, i.e. third party embed codes, on OP Financial Group’s websites. They allow you to view social media content and videos on the website.
This website uses the embed codes of Facebook, Instagram, LinkedIn, SoundCloud, X and YouTube.
Embed codes are downloaded from the social media service providers’ own servers. Your cookie choices do not for now affect the cookie policies related to social plugins. Embed codes can set their own cookies based on their principles. With the cookies, service providers can collect information on the users for their own purposes.
Your privacy is important to us
The data collected using cookies and different tools are owned by OP Financial Group’s data controllers. Our partners act as processors of the data for and on behalf of OP.
However, concerning the use of the cookie placed based on targeting cookie consent, OP acts as a joint controller with its service provider Adform (link to Adform’s privacy notice) as far as ID data is concerned. ID data is a randomly created number series that OP uses to remember an individual browser that has visited its website and to send advertising to be shown in that browser also on other websites that sell advertising space to OP. The Adform targeting cookie is used on certain subpages of the op.fi website of which some are visible only to a logged-in user. Targeting cookies are never used on such op.fi website pages that show payment, account or insurance details. A targeting cookie's ID data is not connected to your customer information held by OP Financial Group.
ID data is disclosed to Adform, who uses the data to provide OP with targeting service for online marketing and to improve this service. Adform cannot connect ID data to you. In addition to the targeting service, Adform uses ID data as an independent controller in aggregated, or combined, form to prevent fraud and for statistical purposes. The information related to your customer relationship with OP Financial Group, such as information on your use of banking or insurance services, is not used to target marketing or sent to Adform.
We can disclose data to third parties with consent obtained through marketing cookies. Third parties are responsible for the use of such data as joint controllers with OP or as independent controllers in accordance with their own privacy policies.
We collect and use web analytics only with consent to development cookies. Web analytics for OP’s digital services is provided by Adobe. With the aid of the Adobe Analytics tool, we make sure that our digital services function properly and flawlessly and meet our customers’ needs. We use the tool to analyse error situations, user volumes and traffic on OP’s own websites and mobile applications, for example. In developing our web analytics, we ensure the privacy of users.
Adobe is the processor of personal data in providing the Adobe Analytics tool to OP. Adobe is also the controller of technical data collected using Adobe Analytics cookies (IP address, browser and device type, settings, cookie ID, version, language settings) for the purposes of testing and developing its products. This data is in the form of pseudonymised personal data, but Adobe cannot identify individuals users of OP's websites and uses the data in aggregate form. Adobe also creates fully anonymous reports based on data collected using Adobe tools from its corporate customers, such as OP. You can block Adobe from using cookie data from the following link under Adobe Experience Cloud: Adobe Privacy Center
As a responsible company, we are committed to protecting your privacy in compliance with data protection legislation. Read more about how OP processes your personal data
Read more about the privacy policies of our partners and social media services: